Your GM wants AI, your owners want AI, and your team is already using it whether you've sanctioned it or not. What separates the small number of operators getting real value from the majority who aren't.

Guesty's hosted booking engine works. But for operators who want the booking experience to live inside their own brand right up to the payment step, the off-the-shelf options stop short. The other path is hiring a developer to build against the API, and that one costs you twice. I watched it happen enough times to want to do something about it.

PMS migrations fail for predictable reasons: poor requirements definition, underestimated data complexity and insufficient team preparation. Here's how to approach it differently.