Services

Operator-level expertise.
Real delivery.

I've built and run the commercial and technology functions of accommodation businesses at scale. The work I do with clients draws directly on that experience, not frameworks from the outside but genuine knowledge of how these businesses operate.

01

PMS Selection & Migration

Your property management system is the operational core of your business. Everything else, from distribution, revenue management, guest communication and reporting connects to it. Getting it right matters enormously. Getting it wrong is costly, disruptive and surprisingly common.

I work with operators at every stage of the PMS decision, from the first conversation about whether a change is even warranted through to full migration and team onboarding.

What's involved
—Current state assessment and gap analysis
—Requirements definition and vendor longlist
—Structured evaluation and shortlist process
—Commercial negotiation and contract review
—Migration planning and project management
—Data migration, configuration and testing
—Team training and go-live support
—Post-migration optimisation
02

Demand, Revenue & Distribution

A revenue management system is only as effective as the strategy behind it and the team operating it. Most operators underinvest here by running on static pricing that leaves meaningful revenue unrealised every single day.

I help operators select the right RMS, implement it correctly and build the commercial discipline around it to get sustained performance improvement.

What's involved
—Current pricing and distribution audit
—RMS evaluation and selection
—Configuration and PMS/channel manager integration
—Rate strategy and pricing architecture
—Channel mix and OTA relationship review
—Team training and capability building
—Performance frameworks and reporting
03

Salesforce for Hospitality

Salesforce is the most powerful commercial platform available to accommodation businesses. It is also one of the most frequently underimplemented. I've led enterprise implementations in hospitality environments as an operator, not as a generic consultant.

Clouds I work across
—Sales Cloud — corporate accounts, pipeline and contracting
—Revenue Cloud — commercial agreements and billing
—Marketing Cloud — guest lifecycle and campaign automation
—Data Cloud (Data360) — unified guest data and segmentation
—Agentforce — AI-driven automation for sales and service
What this looks like
—New implementations designed for accommodation operations
—Existing implementations reviewed, cleaned up and extended
—PMS, channel manager and distribution integrations
—Teams trained to use the platform effectively
04

Business Automation & Process Improvement

Most accommodation businesses are running manual processes that absorb time, introduce errors and limit the ability to scale. The opportunity to automate isn't just operational efficiency. It directly affects commercial performance and guest experience.

What's involved
—Booking confirmation and pre-arrival communication
—Onboarding and in-stay guest sequences
—Corporate account management and contracting workflows
—Rate loading and distribution update processes
—Reporting and commercial performance dashboards
—Post-stay engagement and review generation