Corporate and Extended-Stay Demand: More Resilient and Harder Than It Looks

Corporate and extended stay is the most resilient demand you can build, and the least forgiving. The guests give you one chance, and when you get it wrong they say nothing, they just never come back. Here is why it breaks a leisure-built stack, the difference between winning short stay and extended stay, and how a smaller operator can still win where the big corporate hotel groups can't.